The B2B CMO became the majority (59.6%). And 57% of them are in companies of up to 50 peopleThe Brazilian CMO X-Ray mapped 17,633 leaders: 59.6% are B2B and 57% work in companies of up to 50 people. The portrait of who decides with a short team.Blog · Tag
CMO
Everything we publish about CMO.
The B2B CMO became the majority (59.6%). And 57% of them are in companies of up to 50 peopleThe Brazilian CMO X-Ray mapped 17,633 leaders: 59.6% are B2B and 57% work in companies of up to 50 people. The portrait of who decides with a short team.
82% of marketing already consider AI indispensable. What changes in the CMO's roleIAB Brasil and Nielsen study: 82% of professionals see AI as indispensable, and the #1 use is data analysis (90%). What that changes in the CMO's role.